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For a long time, carpets have been considered to be boring, uninspiring and outdated. This does not come as a surprise, since the range offered in retail was rather poor, traditional, and often not presented in the most advantageous way...

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Meanwhile there were plenty of interesting and creative designs out there, that were however nearly impossible to find for someone without a certain expertise. The solution to this dilemma seemed only too obvious, although it was dismissed by many in the beginning: An online shop exclusively for modern rugs. And well, "A carpet needs to be touched and felt before purchasing it" is a phrase we have heard nearly a million times since...
Nevertheless, or maybe perhaps for exactly that reason, we were convinced that the rug needed to leave its traditional path and become a shooting star in the universe of e-commerce. It was surely fit to be sold in an online shop, because where else would it be possible to present a vast variety of different designs and textures in a well arranged and versatile way. Against all odds, we took a leap of faith and so benuta was born.
With our large range and variety of different products, we have been the one of the first in online business and are the current leader in european e-commerce when it comes to rugs. Especially the modern and unique creations of our own brand, complemented by well known brands and manufacturers, meet the taste of the young and the young at heart. We are inspired to make the rug once again the centerpiece and leading design element in modern living rooms.